As a Central Syracuse New York products liability lawyer, I take a keen interest in news about dangerous products or false safety claims by manufacturers. That’s why an article in the New York Times caught my eye yesterday. The article talked about how United States Senator Tom Udall (Democrat, NM) is formally requesting that the Federal Trade Commission investigate the alleged deceptive advertising practices of sports helmet manufacturers.
The senator says two major helmet manufacturers, Riddell and Schutt, have been fooling the public with their claims to increased concussion prevention. But Udall has his crosshairs mostly on Riddell, whose ads claim that that its “Revolution” helmets decrease the risk of concussions by as much as 31 percent. This 31 percent figure is deemed deceptive because the “Revolution” helmets were compared with second-hand helmets in unknown condition and with unknown manufacture date.
The advertising is clearly aimed at cashing in on parents’ increasing worries about the long-term effects of concussions on their child-athletes .