Michaels & Smolak’s new publicity campaign is taking off! Starting today, April 1, 2016, many commercial airlines around the country — and beyond — will feature the Michaels & Smolak personal injury law firm name and tagline, as shown in the photo above.
Not everyone is excited about the new ads. One passenger interviewed as she was boarding a Michaels & Smolak plane was quoted as saying, “while I realize Michaels & Smolak is one of the top personal injury law firms in the nation, their logo on this plane with the tagline ‘for serious cases‘ makes me a little uneasy about boarding to say the least”.
Most airlines nevertheless jumped on board the innovative campaign.
As part of the advertising campaign, Michaels & Smolak representatives will be on board most flights to provide passengers with a “crash course” on personal injury law.
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Michael G. Bersani, Esq.